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SHOPPER INSIGHTS RESEARCH IDENTIFIES WHAT SHOPPERS
DO, WHAT SHOPPERS SEE & WHAT SHOPPERS THINK

 

Shopper behaviour is heavily influenced by out-of-store and in-store communication. Based on
over 18 years of research, Shopper Insights have an unique understanding of the factors which influence consumers’ shopping behaviour and decision-making. Our research methodologies include CCTV Observation, Eye Tracking and Interviews. A combination of metrics and insights into your shoppers’ psychology, present and the
future behaviour your shoppers. Ultimately the insights can target your investment on the elements of the shopper marketing mix which will lead to brand growth and enhance your relationship key retails accounts & your consumers. Our methodologies can be commissioned individually or as a combined service. For more information please contact Rob Barker on + 44 (0) 1491 835012, our on-line info request or brochure download.